A recent Forrester Research report talks about social networking issues that need to be resolved in the face of the skyrocketing use of mobile social networking among consumers – issues that are in fact already being addressed by DiVitas Mobile Unified Communications (Mobile UC) on the enterprise side.
“People have separate identities in each social network they visit,” writes Dan Butcher, the author of a Mobile Marketer article based on Forrester’s findings that states the number of mobile social networking users has doubled in the last six months. Butcher also writes that the future of social networking for consumers will be one where “universal social IDs will enable a portable identity … mobile phones will become the hub of social computing activities—the glue that holds the social graph together.”
I think that’s a smart prediction, especially because DiVitas has already identified and addressed this single-identity need among business social networking users.
DiVitas’ Enterprise Social Networking platform mobilizes the existing deskphone number to provide Business Voice on a smartphone – and ties it with secure Instant Messaging (IM) and Social Networking (Mobile Presence and Status) to give individuals a single business-number identity. Whether DiVitas users are seated at their desks, roaming the corporate corridors or standing in the security line at the airport, there is just one number by which they can be reached.
Mobile Presence is displayed on the DiVitas smartphone’s interface as an icon similar to Yahoo IM (showing emoticons to indicate if you are available, not available.) However, DiVitas' Presence icon also shows whether you are reachable by voice or IM chat, or maybe you are temporarily on a call and all together unavailable for communication (in which case Do Not Disturb calls go straight to voicemail.)
Status message is coupled with the Mobile Presence icon on a DiVitas smartphone, providing an additional level of detail to availability about where you are and what you are doing (i.e. at the airport waiting for a 5pm flight).
Indicating the window of opportunity for a call or real-time chat is powerful knowledge and a great contributor in the quest to reduce missed calls and connect on the first attempt. Adding to that, having a single business identity – your moblized business number – eliminates any confusion about the best number to reach and be reached.
Delivering Mobile UC (deskphone number, social networking, voice and IM) onto smartphones as a Web-based application lets organizations inexpensively transform themselves into a secure collaborative, mobile community.
The business market is currently underserved on both the mobility and social networking fronts –frequently leaving billions of employees out of touch and unproductive. Without mobile phones, colleagues can’t collaborate with one another when they are away from their desk, which makes it difficult to do their jobs. And all too often employees close the mobility gap by using their personal phones for business communication.
The fact is, only 30% of the people using their mobile phone for work get compensated. On the other hand almost everyone is provided a desk phone for use at work.
Given that total mobile market penetration in the US has almost reached 90%, there is a massive benefit to mobilizing existing work deskphones on to smartphones. This will give people single number reach, letting them use the same device to make and receive business and/or personal calls.
By using a Web-based Mobile Unified Communications (Mobile UC) app to deliver deskphone number, social networking (Mobile Presence and Status), voice and IM (mobile Instant Messaging) onto personal smartphones, companies reduce cellular costs while gaining productivity. This is because these businesses gain mobile VoIP while avoid having to buy additional smartphones for non-mobilized employees.
At the same time they have the assurance of enterprise security because the Mobile UC solution is delivered to personal mobile devices as a Web app that is under IT control. Just as with phones on the PBX system, only authorized users with a PBX managed extension or DID can be part of the community.
In addition to mobilizing their deskphone numbers, users have access to social messaging tools that create a collaborative community that is equally secure.
Mobile Presence is displayed on the phone’s interface (icon similar to Yahoo IM showing a happy face to say if you are available, not available, etc.), which communicates a person’s location, availability, activity and network connectivity. Various Presence components allow people to obtain information about others and use that information to engage in the most efficient and economical way. For example, if I can see via your Presence that you are in London and on cellular, I would much rather IM you than talk (to save on international dialing costs). However, if your Mobile Presence information said that you were on WiFi, I could choose to talk because the call is free and I might prefer a voice conversation.
Status – a Status message is coupled with the Mobile Presence icon to give an additional level of detail to availability about where you are and what you are doing (i.e. at the airport waiting for a 5pm flight).
Secure Social Networking - Similar to corporate email, this is a closed, enterprise 2.0 solution so access is limited to authorized group of people (colleagues within your organization).
Mobile devices by their very nature (first-and-foremost a communications device) are the perfect delivery platform for integrating voice, IM and the deskphone number with secure social networking. Using a Web-based solution, companies can securely mobilize more of their workforce – and realize the benefits of mobile enterprise mobility and collaboration – without purchasing additional phones for every individual.
Enterprise Social Networking is beginning to rival voice as a must-have app for mobile communications.
Web 2.0 tools such as Twitter and Facebook first gained popularity among consumers as stationary applications. Users share personal information and interact with one another from their computers to stay apprised of where their buddies are and what they are doing.
But along with the recent smartphone craze – a phenomenon that has gripped the mobile phone market since the iPhone was released two years ago – has come demand for mobile phone-access to user-centered, collaborative apps. And Enterprise Social Networking -- Mobile Presence and voice capabilities, which wrap around a business number and mobile Instant Messaging (IM) and run as an integrated package on a smartphone -- falls squarely in that trend.
In fact, Enterprise Social Networking and voice complement one another to create a perfect mobile-communications application match. Particularly when they integrate tightly with the mobile phone they are running on, and when they tie directly with the business number associated with the end user for single number reach.
DiVitas addresses this business demand head-on with our Enterprise Social Networking solution.
DiVitas uses Mobile Unified Communications (Mobile UC) to mobilize an existing deskphone number and tie it with Enterprise Social Networking, which includes Mobile Presence and Status, on a mobile device, making it easier for individuals to reach one another. With DiVitas, mobile Enterprise 2.0 and business voice capabilities reside side-by-side on a single mobile device. This makes text-based and voice-based communication equally accessible to the mobile user.
DiVitas moves an existing business number to a smartphone by integrating with legacy PBXs, which creates a mobile deskphone. In addition, DiVitas provides directory access to all contacts directly from the smartphone interface. This means all applications within the DiVitas solution – voice, business number, IM and Social Networking capabilities – leverage this integrated directory of contacts.
Consumer Social Networking tools have already laid a Presence-aware foundation that is educating the business community about the value-add of having collaborative apps (i.e. Mobile Presence) in the workplace. Now combining these capabilities with a mobilized business number, to run as an integrated solution on a smartphone – as DiVitas has done – will help employees work more efficiently, and it will affordably improve enterprise mobility.
Anybody second guessing the benefits of telecommuting is in for some enlightenment. Networking giant Cisco – and the $10 million annual savings it’s enjoying by letting employees work from home – is proof that telecommuting works as advertised. It helps reduce mobile telecom costs.
According to a recentNetworkWorld article, Cisco Sends Employees Home to Work, the networking giant has already realized productivity savings of $277 million thanks to its 18-month-old telework program. The company based its productivity savings on the “number of billed hours at an average of $91 per hour.”
Ironically, the original intent behind Cisco’ Telework program – a program requested by CEO John Chambers and which began with 20,000 employees – was to “… evaluate the social, economic and environmental impacts associated with telecommuting …”, according to NetworkWorld. The actual cost savings, says Cisco, are a bonus.
While Cisco’s productivity savings are significant, just imagine if you were to add DiVitas Mobile Unified Communications (Mobile UC), which runs seamlessly in a Cisco environment, to the telecommuting equation. You would begin to see hard cost savings from reduced cellular costs as well.
For example, because a DiVitas smartphone behaves just like a deskphone (carries the corporate phone number and performs call forward, extension dialing, etc.), telecommuters would be reachable by a single device – a mobile phone that runs over WiFi, which would result in several telecom cost reducing benefits:
Free WiFi phone calls - callers benefit from free international calls on WiFi and local calls on WiFi.
Only one device (a smartphone) needs to be purchased and managed for each telecommuter.
Companies can discontinue subsidizing home-phone service for telecommuters.
Costly cellular data plans are only necessary for highly mobile telecommuters i.e. sales; telecommuters working strictly from a home office can place and receive voice calls strictly via WiFi.
In addition to traditional desktop collaboration tools used for enabling telecommuting programs, DiVitas offers specific Mobile UC-related benefits:
Single Number reach and Caller ID on the DiVitas handset shows the company direct dial number – nobody knows that the individual is working from home.
Has integrated mobile social networking capabilities such as Mobile Presence and mobile Instant Messaging (IM) and Status message.
Is integrated with the corporate directory, so placing a call or addressing an email or IM can be done directly from the smartphone interface.
Supports Dual Persona, which allows personal calls to be routed through a native cellular number (Personal Persona) and business calls to be routed through a mobile phone (Business Persona ); highly mobile telecommuters need only carry one device.
Supports Fixed Mobile Convergence (seamless roaming), allowing phones calls to hand off seamlessly between WiFi and cellular.
Has landline-like voice quality over WiFi.
Is under IT control and supports remote over the air (OTA) installation, configuration and update management.
Supports Visual Voicemail and Single Voicemail Inbox, allowing individuals to retrieve messages directly from their smartphones and eyeball which messages have priority status.
Cisco’s telecommuting results are very promising in the argument for companies instituting telecommuting policies.
According to NetworkWorld, “91% of the nearly 2,000 respondents to a late 2008 survey [of Cisco] believed the ability to telecommute is “somewhat or very important” to their overall satisfaction on the job.”
Also, “69% of employees surveyed cited higher productivity when working from home and 75% said the timeliness of their work improved.”
Like Cisco, we at DiVitas practice what we preach – we use our own solution to the point that our company can share the news about productivity and cost-savings benefits.
I read a GigaOM blog earlier this week where the writer was advertising the industry need for a mobile device that will help balance today’s all-too-common 24x7 lifestyle. It was a well-written blog, but I couldn’t help but get a good chuckle out of it. DiVitas addresses every wish on his list – sort of a fairy tale ending to a “Someday My Prince Will Come” themed blog.
According to this blog titledWanted: One Mobile Device, for a 24/7 Life, the search is on for “a smart device to support my diverse lifestyle, one that doesn’t compromise either my IT department’s sleep schedule or — more importantly — the integrity of my personal data.”
The writer, Balaji Natarajan and senior IT strategist for Capgemini, goes on to suggest a “targeted re-engineering of mobile devices and device management technologies” as the answer to his problem.
This seems a little like taking a wrecking ball to kill a spider (and hence the chuckle when I read it). The industry doesn’t need a bunch of new hardware re-engineering. It simply needs a solution like DiVitas Mobile Unified Communications (Mobile UC)– which is here today and leverages existing smartphone technology.
DiVitas runs on smartphones, such as the $99 Nokia E71x, and addresses all of these work/life balance issues. And it does this on a single device and without causing IT headaches. DiVitas also has a plethora of other advantages such as saving money (WiFi calls don’t count against the carrier plan and are free of charge), it fully migrates a deskphone number along with its capabilities to a mobile device and it uniquely supports integrated Unified Communications.
DiVitas Mobile UC:
Supports Dual Persona, which allows personal calls to be routed through a native cellular number (Personal Persona) and business calls to be routed through the DiVitas client (Business Persona).
Mobilizes the deskphone number, which enables single number reach.
Is under IT control and supports remote over the air (OTA) installation, configuration and update management.
Has integrated Mobile Social Networking capabilities, letting you use UC apps such as corporate Mobile Presence and mobile Instant Messaging (IM) directly from your smartphone.
Supports Fixed Mobile Convergence (FMC), allowing mobile phones to perform seamless roaming between WiFi and cellular.
Supports WiFi calling, which means mobile calls have landline-like voice quality. No choppy cell phone calls when you are in WiFi range.
Enables free WiFi calls, enabling quick mobile convergence ROI.
Makes mobile phone behaves just like a deskphone (same number, call forward, extension dialing, etc.)
Supports Visual Voicemail and Unified Messaging, allowing users to retrieve corporate messages directly from their smartphones and eyeball which messages have priority status.
While Natarajan is correct when he refers to the mobile workforce in his blog. “... as our work and personal lives become increasingly harder to separate, we will become increasingly unwilling to tote around more than one mobile device.
However, I couldn’t disagree more with his statement, “one truly mobile device for a 24/7 life will remain out of our reach.” Mr. Natarajan, that solution is here today and it is offered by DiVitas Enterprise Social Networking.
When defining Mobile Unified Communications (Mobile UC), it’s the sum of the parts that makes the whole ecosystem. This enterprise-class application is comprised of several components, many of which are offered as individual products by individual vendors.
“Fixed Mobile Convergence” (FMC), for example, is typically offered as a product by vendors who focus on seamless roaming between WiFi and cellular. Similarly, “Unified Communications” is offered by vendors that develop Presence, Instant Messaging, Visual Voicemail and Unified Messaging.
It is only when FMC, UC and the deskphone number + features are combined, and accessible by a single GUI on a smartphone, that a Mobile UC solution results. Mobile Unified Communications is therefore an umbrella term for an enterprise-class application, which is comprised of several individual technologies: Fixed Mobile Convergence (FMC), Unified Communications (UC), smartphones, PBXs, WLANs and the carrier’s cellular network.
FMC unifies fixed-line and wireless (WiFi and cellular) voice on a smartphone, which enables seamless, uninterrupted roaming between WiFi and cellular networks. FMC is only a single component of the Mobile UC umbrella set of technologies – as a standalone technology, it is not considered to be the equivalent of Mobile UC.
UC is a set of integrated applications intended to unify, and therefore simplify, communication thereby increasing productivity in the workplace. Voice, Presence, Instant Messaging, email and voicemail are accessed by a single interface, on a device most convenient to the end user (desktop, deskphone, laptop, smartphone, etc.). As an application set existing without a mobile (FMC) component, it is not considered to be the equivalent of Mobile UC.
Deskphone number and features (extension dialing, call forward, hold, etc.) are features that make a smartphone behave like a deskphone. Extending the deskphone untethers office workers from their desks by offering single-number reach (the phone carries the same number as deskphone), and the availability of deskphone functions means individuals have in-office-like capabilities necessary for efficient business communication, regardless of their location. This capability is required for an existing solution to be considered as part of the Mobile UC category.
The remaining components in the Mobile UC ecosystem – smartphones, WLANs, PBXs and cellular network – comprise the infrastructure over which communication takes place.
While individual Mobile UC components can be developed and marketed in their individual space (i.e. FMC, UC, smartphone, WLAN, PBX, carrier plan), it is only when they are working together in a common ecosystem that they comprise a Mobile Unified Communications solution.
We are doing something in marketing that could be a career limiting move in most high tech companies: We are letting experts loose with smartphones running our Mobile Unified Communications (Mobile UC) software. They are testing out how it feels to use Enterprise Social Networking to become more reachable and productive.
The analyts' phones were hosted by our customer Sawtel, a mobile VoIP carrier in Hartford, CT which has rolled out a hosted Enterprise Social Networking service based on the DiVitas Mobile UC solution.
The experts participating in our testing project are located across the U.S., and they are able to play with the full range of DiVitas features: seamless roaming between WiFi and cellular, deskphone number and features (extension dialing, call forwarding, call waiting, etc.), voice, (mobile Instant Messaging) IM and social networking (Mobile Presence and Status.)
They use their DiVitas phones to first check status of their colleagues, and then place calls or chat straight from the directory of contacts that is accessible directly from the smartphone's interface.
The idea behind our hosting project is to let some experts in the Mobile VoIP (mVoIP) space get a real-life feel for the mobile social networking solution – without having to lay down cold hard cash. The goal is to help them better understand how DiVitas enables enterprise mobility. DiVitas Mobile UC is real (vs. vaporware), it works … and judging by the feedback we’re receiving, it works great. We’ve gotten kudos for the voice quality (powered by the DiVitas Voice Quality Engine), the easy-to-use GUI, the convenience of Visual Voicemail as well as single number reach (smartphone carries same number as the deskphone).
And they now understand – first-hand – how DiVitas really is a mobile extension to the deskphone, but with collaboration and productivity Enterprise 2.0 tools that improve the way mobile workers can do their jobs.
First up are several analysts. We’ll post blogs from all of our testers as they roll in, letting our readers live the DiVitas experience vicariously through them.
But watch this space for more. We our confident about our secure collaboration software, and want the media to have an opportunity to experience what we here at DiVitas get to experience every day as far as enterprise mobility. Staying continuously connected through single number reach, Mobile Presence, Status Updates and IM increases collaboration, making us more productive.
DiVitas is rolling with the social networking trends, adding Facebook to the list of venues letting you know what we’re up to (i.e. website, blog and newsletter).
In addition to providing you with lively (news and fun!) information about DiVitas and its team, our Facebook page will keep you posted on what's happening in the Mobile Unified Communications industry.
About DiVitas
DiVitas offers Mobile Unified Communications (Mobile UC), an enterprise-class application, which is comprised of several individual technologies:
Fixed Mobile Convergence (FMC) for seamless roaming over WiFi and cellular networks.
Unified Communications (UC), which enables Presence, Status Update messages (micro-blogging), Instant Messaging (IM) and Visual Voicemail.
Smartphones such as the Nokia ESeries (E71), devices that carry the business (deskphone) number and enable single-number reach when mobile.
Integration with the corporate PBX, which enables smartphones to behave like deskphones (extension dialing, calll forward, call hold, etc.).
WiFi support (corporate, home office or public hotspot), which enables free WiFi calling (domestic and international).
Support for cellular networks, which means deskphone functions and UC apps available via DiVitas smartphones are extended to mobile workers, regardless of location (in the office or on the road).
Mobile Presence is a cornerstone component of Unified Communications (UC). It is also one of several UC features that set Mobile Unified Communications (Mobile UC) apart from Fixed Mobile Convergence (FMC) solutions. UC and Mobile UC focus on applications, whereas FMC primarily offers seamless roaming between WiFi and cellular networks — no UC capabilities.
Mobile Presence has become an important application to businesses today because it helps mobile-colleagues stay apprised of one another’s availability. Using Presence to broadcast and read a Status message (i.e. available by phone, text or currently on the phone), individuals can make more intelligent communication choices and eliminate time wasted making and/or returning missed-calls. Individuals in a highly mobile workforce can connect with one another on the first try.
Whether they are in the office or on the road, Mobile Presence ensures that voice or text-based conversations will be processed in the most efficient manner. And when combined with microblogging (a.k.a. your Status Update message), Presence is elevated to the level of “mobile social networking” that provides the ability to broadcast specifics about an individual.
For example, an individual’s Presence may show “available by text” and his micro-blog Status Update could say “in a customer meeting until 2:00 pm”. Broadcasting Presence and a Status Update message together says it all — how to best reach an individual and a personal message that indicates where they are, what they are doing, and/or how long they will be unavailable.
However, not all approaches to Mobile Presence are created equal — it’s not enough for Presence to simply register a user as online or offline. For Presence to be an effective bi-directional tool — and efficiently inform you about a colleague’s availability to accept a call or read/reply to mobile Instant Messaging (IM) or e-mail — this application requires several capabilities:
Needs to broadcast ALL scenarios: On voice and text; On voice only; On text only; Not available (a.k.a. Do Not Disturb); or On the Phone. Note: Available/Unavailable is not sufficient; without these additional functions, there is no indication of a missed voice or text message.
Needs to be displayed as an icon on the smartphone client GUI. Note: Without client GUI display, the end user is often forced to manually peruse a PC based contact list.
Needs to enable individuals to directly call, email or send mobile Instant Messaging (IM) straight from the smartphone client GUI. Note: Forcing end users to toggle between smartphone and PC or deskphone to complete communication is inefficient and clumsy.
Needs Twitter/Facebook-like option for writing a customized Status Update message (i.e. working at home, in a meeting, at the airport, running late, on a coffee break at Starbucks, etc.) to supplement the presence status state. Note: Pairing a Status Update message that tells “how” you’re available with a mobile Presence icon that broadcasts “if” you’re available means that fewer calls will be missed, less time will be wasted listening to voicemail and returning missed calls, and fewer meetings will be interrupted by a voice call when a simple IM will do the trick.
Needs to be federated in order to display entire corporate contact list and individual’s availability. Note: Avoids the manual task of checking each “buddy’s” online/offline status.
Needs to combine forces with other UC applications, including mobile Instant Messaging (IM) and Visual Voicemail. Note: Without complementary UC applications, it is nearly impossible achieve the goal of efficiently completing the communication cycle.
Needs mobilized business number so the deskphone is moved onto a smartphone and all productivity apps are unified with secure collaboration software features. This enables single number reach in order to make individuals more reachable in ordre to enable companies to reduce missed calls and reduce cellular costs.
At some point in the future, a system’s “Presence” services will be integrated into the enterprise associate PIM (Personal Information Manager), which will enhance the management of the Presence state automatically based on date, time of day, calendar, and email availability.
Presence becomes more critical to effective enterprise mobility and mobile communications, the required information richness must go beyond simple “available” or “not available”. This comes into play when the secure, collaborative Enterprise 2.0 capabilites of DiVitas are the underlying platform.
Earlier this month Avaya made a major announcement, naming DiVitas as its preferred dual-mode solution. This is exciting news for the Mobile Unified Communications space given Avaya’s size (number one in North America’s PBX market) – and given the fact that DiVitas is a startup company in an hot market.
And if that news wasn’t exciting enough, we already have a joint customer to talk about – a leading railroad company based in Jacksonville, Fla. – to demonstrate how the integrated Avaya-DiVitas solution can save companies $10,000+ dollars per month in cellular costs. Free WiFi phone calls go a long way toward reduced cellular costs and creating affordable telecommunications.
Freightrail-giant CSX has turned to Avaya and DiVitas to help reduce cellular calling costs and eliminate multiple handsets used by train operations personnel who roam the workplace and communicate frequently on urgent events.
For more than five years, Dori Meade, senior telecom architect for voice systems at CSX, sought a wireless dual-mode solution to reduce communications costs and eliminate the need for users to carry multiple mobile devices. One long-standing business need has been to enable rail operations employees at the Jacksonville train dispatch center to be instantly reachable to help resolve urgent problems that might slow on-time arrival or reduce safety margins. Routine duties in the dispatch center often cause key personnel to be away from their desks.
CSX supported these workers with both desk phone and cell phone, but cell coverage was spotty in the hardened facility. In the late 1990’s, CSX deployed a carrier-based in-building cellular antenna system to solve the problem. Then five years ago when the in-building cellular system was no longer supported, CSX began to explore the possibility of dual-mode capabilities. At the time, a stable dual-mode solution was not yet available and CSX adopted a 900-Mhz in-building only voice solution instead. Handling multiple devices and contact numbers remained a nuisance for the users.
From a cost-control perspective, users did not always use the lower-cost 900-Mhz handset and expensive cell minutes were still consumed in-building. Besides adding cost, the multiple systems did not provide a seamless mobile communications experience or the unified communications (UC) functionality that CSX was looking to adopt.
Last year, a solution meeting Meade’s goals became possible. As CSX standardized and began to deploy a popular wireless LAN offering, she also learned about the dual-mode telephony capability of DiVitas Networks’ Mobile Unified Communications (Mobile UC) solution. At the same time, upgrades to Avaya Communication Manager were underway, which will eventually support more than 5,000 Jacksonville employees.
They linked to the DiVitas Mobile UC solution via Avaya’s SIP Enablement Services and the result is that Avaya user extensions are transparently supported on a dual-mode mobile phone. The Mobile Unified Communications solution gives mobile users the ability to access corporate enterprise voice communications via WiFi on CSX premises with a single device via a single number. The solution further enables WiFi access from home or potentially from any WiFi hotspot and takes advantage of seamless roaming between WiFi and cellullar to avoid call interruption.
Today users at the dispatch center connect to the system through Nokia dual-mode E-51 and E-71 handsets loaded with the DiVitas Client. When dispatch managers are on the move, DiVitas automatically makes roaming decisions between WiFi and cellular networks to sustain the call, using the best voice quality and least-cost connection available. Meade identifies a potential rollout to hundreds of campus employees over the next two years as the Avaya Communication Manager upgrades are completed.
Savings from reduced cellular minutes: With dual-mode communications, cell plan minutes can be substantially reduced for on-campus mobile workers and even more so for field-workers. CSX calculates it has the potential to reduce cellular calling costs by ten to thirty percent, and foresees that a single user community within the company could alone generate savings of up to $10,000 per month.
Mobilized deskphone, Presence and Instant Messaging: The DiVitas Mobile UC solution gives access to Avaya Communication Manager features including call transfer and conferencing, as well as access to CSX’s low-cost long distance and international calling plan. The DiVitas solution also includes Unified Communications capabilities such as mobile Presence and mobile Instant Messaging (IM) to provide yet more options for improving reachability and productivity among mobile workers. Visual Voicemail is another feature users can take advantage of in their quest for affordable mobile telecommunications and a fast Fixed Mobile Convergence ROI.
One number for all your calls (single number reach): CSX professionals can manage their availability when away from the office and can receive their calls via their corporate number on their DiVitas dual-mode handset. Callers don’t need to know CSX workers’ cell numbers or home numbers, enhancing privacy, security and work-life balance. When calls are unanswered, the call is delivered to the corporate Avaya voicemail system, not the cell phone voicemail. This eliminates the wasteful (time and money) practice of missed calls and having to check multiple locations for business messages.
CSX is an innovator when it comes to being a green transportation company, and it makes it a priority to reduce its footprint on our planet. Now CSX is following this same green strategy with it's cost-reducing mobile-communications strategy.
In your announcement recap you talked about the basics of what our relationship with Avaya will offer to mobile users (seamless roaming across WiFi and cellular networks; Presence; single-number reach; mid-calling features associated with deskphones; and Unified Messaging via integrated access to Avaya voicemail such that message-waiting indication, Visual Voicemail and the ability to download corporate voicemail messages will all be available on DiVitas mobile phone).
But what really grabbed my attention is your market analysis. You talked about Mobile Unified Communications (Mobile UC) and how DiVitas is a dominant player in this market … and you talked about an ongoing seamless roaming technology debate (location aware vs. environment aware architecture) in the Fixed Mobile Convergence (FMC) space that would “bore the finish off a table.”
To this comment I say, you are absolutely right! Seamless Roaming discussions are nothing more than technology-implementation debates. What is more important to discuss is what business benefit does this cool (or finish-removing) technology deliver? This discussion is what differentiates FMC-only from Mobile UC (a combination of FMC + Unified Communications) solutions. Most FMC vendors have nothing more to talk about than seamless roaming because this is pretty much all they do. A solution-comparing conversation simply cannot “roam” to topics such as Presence, Instant Messaging, Unified Messaging and Visual Voicemail because FMC-only solutions don’t support these UC apps. So when these vendors compare themselves with DiVitas Mobile UC – by definition the conversation can only become a seamless roaming debate.
In light of that boring, table-finish eroding discussion on seamless roaming I’d like to suggest we spice things up. Let’s add Unified Communications apps and the ability – or inability in the case of FMC-only vendors – to offer features such as Presence, Instant Messaging, Unified Messaging and Visual Voicemail within a single environment … on a mobile phone. I fear that there might be deafening silence on the FMC side.
Don't you wonder how FMC vendors plan to differentiate themselves from one another beyond the question of “whose seamless roaming” is better?
Avaya made a major announcement this week, naming DiVitas as its preferred dual-mode solution. As you can imagine, this is exciting news for us given Avaya’s size (number one in North America’s PBX market) – and given the fact that we are a startup company in an emerging market.
But it’s also big news for Avaya due to DiVitas’ leadership in the Mobile Unified Communications space (emerging or not, Mobile UC is a hot market). A key reason that Avaya selected DiVitas is our Mobile UC solution offers much more than our FMC counterparts (who focus primarily on seamless roaming between WiFi and cellular). In addition to seamless roaming, DiVitas users also get Presence, Visual Voicemail, single-number reach and mobilized deskphone (phone number and mid-call functions). And we are now extending these capabilities to Avaya users in an integrated package.
As one analyst (FierceVoIP’s Doug Mohney) put it, Avaya’s “Mobile UC partnership with DiVitas Networks smacks of bigness for both parties, given Avaya's market share and DiVitas' solution.”
Bigness aside, together we are providing the promise of helping mobile workers do their jobs just as though they were seated at their desks – without having to juggle two phone numbers (desktop and cell) or spend an arm and a leg on cell bills (thanks to free WiFi calls).
This is a snapshot of how an Avaya user’s dual-mode world looks as a result of the Avaya-DiVitas partnership:
Roam seamlessly between WiFi and cellular (more minutes spent on free WiFi vs. expensive cellular).
The same number as their deskphone (single-number reach means mobile workers are easier to reach and they waste less time returning missed calls).
Mid-call functions i.e. extension dialing, call forward, conference calling, etc. (business calls are handled the same way as when they are using a deskphone).
Their dual-mode phone and deskphone share a single mailbox thanks to the tight integration between DiVitas and Avaya’s Modular Messaging voicemail system (reduces frustration wasted-time checking multiple mailboxes).
Avaya voicemail messages can be eyeballed and individually played according to each message’s individual priority (no more time wasted listening to low-priority messages before getting to the urgent stuff).
Their Presence status is broadcasted (indicating if you are available by voice and/or text, or if you are unavailable for communication at that moment maximizes the ability to be reached).
Avaya is considered a leader in traditional UC, which is their core business. And we are the leader in Mobile UC. Therefore, this is a story of “Traditional UC” teaming up with “Mobile UC”, and in this story Avaya and DiVitas are making history.
RIM is a proven winner in the market for enterprise smartphones. And DiVitas is the leader in Mobile Unified Communications. You stated the need to offer this technology to your customers in your interview with Financial Times'Ingrid Lunden. Why reinvent the wheel? Integration between DiVitas and Blackberry will enable you to quickly deliver a competitive edge in a cutthroat market.
We are convinced this would be a win-win for both parties. And judging by your comments about discussions with CIOs, you probably agree. “There is a “real urgency” around wanting more mobile unified communications … having the ability to integrate the BlackBerry devices with their existing PBXs,” you told Ms. Lunden.
Your perceived demand among your customers for Mobile UC/PBX integration makes perfect sense to us. We know CIOs want to reduce their mobile communications costs. At the same time, they want to make their employees more reachable. Mobile Unified Communications (Fixed Mobile Convergence technology combined with Unified Communications apps) lets companies reach these goals (cost cutting and increased mobility) by providing several capabilities:
1- WiFi calling to reduce monthly telecom bills (WiFi minutes don’t count against the cell plan):
WiFi calls placed or received on-campus calls are free.
International calls are free when placed or received over WiFi.
WiFi calls placed or received from hotspots (home office, airport, coffee shop, hotel, etc.) are free.
Mobile users can additionally create their own WiFi hotspot in any hotel room with WiFi – they can place free calls via WiFi and use their laptops simultaneously.
Bridge vendors (who can charge thousands of dollars per month) can be eliminated by using DiVitas for free, in-house bridge lines for conference calling (international and local).
Support for the Single-Number Reach capability makes a mobile device behave like a deskphone. This means mobile workers are available by a single phone number – the deskphone number – which results in fewer missed calls and helps eliminate the waste of expensive cell minutes
3- Companies leverage their existing communications investment:
Deploying voice over the existing WLAN gives companies more bang for the WiFi buck.
PBX integration provides support for existing deskphone features (call forward, extension dialing, call waiting, etc.).
Mobile workers are available as if they were seated at their desks, regardless of where they are located (on-campus, in cellular mode or in a WiFi hotspot) when they place or receive calls.
4- Taking advantage of productivity gains through Unified Communications applications:
Presence ensures that mobile workers are consistently reachable by allowing them to broadcast their availability and how best to be reached (phone, text, not available, etc.).
Micro-blogging provides status details about where the mobile worker is and what they are doing (in a meeting, catching a flight, in the office, at the dentist, etc.).
Instant Messaging (IM) can replace expensive text messaging for brief, discreet communication … but at no additional cost (provided there is a data plan).
Visual Voicemail allows mobile users to eyeball messages sitting in their inbox, and decide which should be read first. This saves expensive cellular minutes and time.
Single Voicemail Inbox Managementmeans that mobile workers have only one voicemail inbox to manage -- the corporate mobile phone and corporate deskphone inboxes are one and the same.
Mr. Balsillie, the smartphone market is white-hot right now. And RIM needs to act quickly to maintain Blackberry’s position as the leading enterprise smartphone. There’s no quicker way to getting there than by dropping a proven solution into the Blackberry mix and offering it to your existing and prospective customers ASAP.
If you are one of the myriad organizations feeling the brunt of this economic downturn, it seems like you should be able to qualify for an Economic Stimulus Package. But you can’t qualify unless you are part of the elite: A cash-strapped bank who gave out bad loans, an automaker who totally took its eye off the ball, a local or state government whose tax revenues just dried up. Or you need to be in the business of creating a green revolution, in the business of curing the incurable...
But if you are just trying to run a decent enterprise that is forced to control costs and increase productivity to survive this downturn, sorry, you are on your own. There ain't no Economic Stimulus Package to bail you out. The average Joe-Enterprise has to bail itself out in order to survive and emerge out of this downturn.
If this describes your organization, it's very likely that you are making the tough choices of downsizing your workforce and of lowering your other operating costs. You know that you've got to live with this economic mess for some time to come. And amid all this, you have also come to realize that the only way you are going to maintain and grow your customers and revenues is by making the most of your surviving employees. In short, you must learn to use the double-edged sword of cutting the costs while maintaining, or increasing, productivity.
But things are not as impossible as they seem. At least not when it comes to controlling your telecommunications cost. There are some valuable tools out there to help you cut your enterprise communication cost while actually increasing your employee productivity in the process. And the Mobile Unified Communications solution from DiVitas Networks, for one, has the right ingredients to help make this happen. DiVitas provides an enterprise with several means for slashing costs while still unleashing employee productivity:
1- Free WiFi calling to reduce monthly telecom bills:
WiFi calls placed or received on-campus calls are free.
International calls are free when placed or received over WiFi.
WiFi calls placed or received from hotspots (home office, airport, coffee shop, hotel, etc.) are free.
Mobile users can additionally create their own WiFi hotspot in any hotel room with WiFi – they can place free calls via WiFi and use their laptops simultaneously.
Bridge vendors (who can charge thousands of dollars per month) can be eliminated by using DiVitas for free, in-house bridge lines for conference calling (international and local).
2- Taking advantage of productivity gains through Unified Communications applications:
Presence ensures that mobile workers are consistently reachable by allowing them to broadcast their availability and how best to be reached (phone, text, not available, etc.).
Micro-blogging provides status details about where the mobile worker is and what they are doing (in a meeting, catching a flight, in the office, at the dentist, etc.).
Instant Messaging (IM) can replace expensive text messaging for brief, discreet communication … but at no additional cost (provided there is a data plan).
Visual Voicemail allows mobile users to eyeball messages sitting in their inbox, and decide which should be read first. This saves expensive cellular minutes and time.
Single Inbox Management means that mobile workers have only one voicemail inbox to manage because the corporate mobile phone and corporate deskphone inboxes are one and the same.
3- Companies leverage their existing communications investment:
Deploying voice over the existing WLAN gives companies more bang for the WiFi buck.
PBX integration provides support for existing deskphone features (call forward, extension dialing, call waiting, etc.). Mobile workers are available as if they were seated at their desks, regardless of where they are located (on-campus, in cellular mode or in a WiFi hotspot) when they place or receive a call.
4- Mobile workers carry a single device and a single number to make them consistently reachable:
Support for the Single-Number Reach capability makes a mobile device behave like a deskphone. This means mobile workers are available by a single phone number – the deskphone number – which results in fewer missed calls and helps eliminate the waste of expensive cell minutes.
DiVitas doesn’t yet have President Obama’s ear, so we don’t have control over where the U.S. government’s economic-stimulus dollars are spent. But we do offer a bailout … Silicon-Valley style. Companies deploying the DiVitas Mobile Unified Communications solution can dramatically reduce their cell phone bills without sacrificing productivity. And they can realize ROI in a matter of months. Now that’s some stimulating news!
I often get asked about cellular-only alternatives to Fixed Mobile Convergence (FMC) when I’m sitting on various industry panels at tradeshows and elsewhere. Members of these audiences have cut their mobile teeth on cell phones, and are understandably loyal to this technology. They are still learning about how they can add WiFi to the mix in order to reduce mobile-communications costs while improving productivity.
I always explain that cellular-only options such as a Distributed Antenna System (DAS) or Picocells have several serious shortcomings. And these shortcomings are especially significant in today’s tough economic climate.
DAS and Picocell systems are horrifically expensive to deploy: A company can spend as much as $100,000 on the DAS or picocell equipment and implementation alone – unless they are subsidized by a carrier. If so there will likely be payback in form of a very large and/or long service plan. In contrast, DiVitas Mobile Unified Communications (which includes Fixed Mobile Convergence technology for seamless roaming) is a software solution that integrates with any vendor’s communications-infrastructure equipment (WLAN, PBX, handset, carrier etc.). It is a fraction of the DAS or picocell cost to deploy because, most often, the WiFi network has already been deployed by the hosting enterprise. And it is managed in-house by a company’s IT department as opposed to a carrier. Don’t get me wrong – DiVitas utilizes and respects the carriers for the great cellular wideservices they offer, but IT departments both want and need to control mobile phone usage in a similar way they control desk phone usage.
DAS and picocell systems are horrifically expensive to maintain: Many of our customers have mobile workers who spend all (or the majority of) their time in-building. If a company were to use a cellular-only solution i.e. DAS or picocells, it would cause mobile workers to use precious cell minutes to make every call when away from their desks – even if they are just across the building. While reachability has been increased, so has the cost of mobilizing their employees. They also lose out on Mobile Unified Communications capabilities such like “one number reach” and PBX functionality.
In contrast, if they were using a Fixed Mobile Convergence solution, all in-building calls would take place over free WiFi. There is no cost to place or receive calls via WiFi. As a cost-savings example, we have one customer who is replacing their DAS with a DiVitas Mobile UC solution in order to significantly reduce their nearly $40,000-per-month cell bill. And DiVitas voice quality over WiFi is toll quality, making it equal to a desk phone.
DAS and picocell systems fail to integrate with, or take advantage of, PBX features: This means cellular-only, in-building systems don’t do extension-dialing, forward calls to co-workers, etc.
In contrast, Mobile UC integrates with the PBX, extending the deskphone to the mobile phone so that mobile workers can be reached, regardless of where they are. And they can still communicate as if they were sitting in their office, using their deskphone.
Femtocells are another option floating around out there, but they are primarily targeted at home users and small businesses vs. enterprises. They do, however, serve to highlight yet another major shortcoming of an all cellular-approach to increasing reachability: When you deploy Femtocells, you are paying to make up for a deficiency in your carrier’s coverage, according to Michael Finneran in his blog Femtocell Reality Check. Finneran is also not too keen on how Femtocells rely on your broadband connection to work, so if there is a power outage, poof you have no cell phone service.
Yes, DiVitas is of the mind that a solution that provides seamless roaming based on Fixed Mobile Convergence technology vs. cellular-only technology is an obvious choice. But it’s not to say that carriers don’t have a pivotal role in the Fixed Mobile Convergence (and Mobile UC) space. In fact, DiVitas is successfully partnering with carriers today.
For example, we have a carrier customer – Sawtel of Hartford, Conn. – which is deploying Mobile UC to 200,000 subscribers worldwide. Sawtel is leaping ahead of its competition, saving itself years of development time – and millions of dollars in engineering resources – by working with DiVitas.
Cell-based calls have their place – when mobile workers are out of WiFi range. The more cost-effective solution for mobilizing workers in-building, or anywhere on-campus, is one that uses WiFi for free calling whenever possible. The goal is to let companies reduce costs - without sacrificing their ability to remain competitive.
There is a lot of talk about carriers getting into the Fixed Mobile Convergence (FMC) space and I can understand the logic. Carriers have historically been equated with the cellular network, which has enabled us to place a call from almost anywhere in the world. It seems only natural that now carriers are expected to offer the ability to roam seamlessly between WiFi and cellular networks – after all, Fixed Mobile Convergence is the latest trend in mobile communications, and carriers need to be on the bleeding edge in order to remain competitive.
But while it makes sense for carriers to offer a solution like DiVitas, it doesn’t make sense for them to invest R&D funds into home-brewed technology. Not when they can simply deploy a market-ready solution like ours.
For example, we have a carrier customer – Sawtel of Hartford, Conn. – which is deploying Mobile Unified Communications (Mobile UC) to 200,000 subscribers worldwide. Sawtel is leaping ahead of its competition, saving itself years of development time – and millions of dollars in engineering resources – by working with DiVitas. Furthermore, in addition to seamless roaming provided by Fixed Mobile Convergence, DiVitas provides several Unified Communications (UC) and telephony capabilities that move the original cell-phone/road-warrior story forward:
1. Voice Quality (powered by the DiVitas voice-quality engine) 2. Unified Communications: Presence and Instant Messaging (IM) 3. Single number reach through extension-dialing 4. Directory Contacts 5. Dual Persona 6. Seamless Roaming between WiFi and cellular networks 7. PBX deskphone features: Extension Dialing, Call Forward, Call Waiting, etc.
Our position is: Why should carriers reinvent the wheel? The DiVitas solution is vendor-agnostic and can work with any communications-infrastructure component (Class 5 switch, PBX, WLAN, handset, etc.), regardless of manufacturer. DiVitas can plug and play with anybody, quickly adding a competitive edge in a cutthroat market.
Our Mobile Unified Communications hosted trial has certainly brought to light one of our best kept secrets – our voice quality over WiFi is superior. It’s distinctly different from a call made over the cellular network, which is something our project testers hadn’t anticipated. You know how those cell calls go – choppy, you miss a syllable here and there, the call drops with no warning, etc.
For example, I spent Sunday in SonomaValley (California) doing the wine-tasting thing for the wife's birthday. There was a particular winery we couldn’t find (Gloria Ferrer Caves&Vineyards-- great view and nice champagne, if you like that kind of thing. I'm more of a beer and darts kind of guy). So get this – I had to call directory services THREE separate times because the call was too choppy to hear the phone number correctly (and having the number delivered by a computer automated voice didn’t help the clarity any). Each time I called, one number was obscured by techno-fuzz. Of course getting to this winery wasn’t do-or-die, but if this was a customer on the other end of the line and we were talking numbers … Well, you get my point when I say that it’s better to be making a business call with landline voice quality whenever possible. And DiVitas Networks makes that possible, from your mobile phone.
Now, when I say our superior voice quality is one of our best kept secrets, I’m actually being facetious. It's actually a key topic of conversation in our customer meetings. It was just surprising to realize that folks don’t always automatically know how good our voice quality is, and that it is our own technology that is responsible for the superior sound. The DiVitas Voice Quality Engine (VQE) was built from the ground up by DiVitas engineers. It’s our patented technology that makes the WiFi voice quality as close to a landline experience as you can get. This is key when it comes to seamless roaming.
Technically, we are very different from other solutions (Fixed Mobile Convergence, Mobile VoIP, etc.) because their architectures don’t permit support of a VQE. Supporting good voice quality over the Internet is tremendously challenging – you have no control over the Quality-of-Service as the audio traverses from router to router. Without a VQE to handle packet loss, packet delay, and transmit/receive error conditions, providing good voice quality would be impossible. Exceptional voice quality is one of the features that set DiVitas apart from the rest of the crowd. Good voice quality is everything in this business!
We just did something in marketing that could have been a career limiting move in most high tech companies: We recently let four analysts loose with Nokia E71 smartphones running our Mobile UC software. Their phones were hosted by our customer Sawtel, a VoIP carrier in Hartford, CT which has rolled out a hosted Mobile UC service based on the DiVitas solution.
Our project's analyts were located across the U.S., and they were able to play with the full range of DiVitas features – seamless roaming between WiFi and cellular, deskphone features (extension dialing, call forwarding, call waiting, etc.), Unified Communications apps (Presence and IM), Dual Persona, Visual Voicemail, micro-blogging, etc.
The idea behind our hosting project was to let some experts in the Mobile Unified Communications (Mobile UC) space get a real-life feel for the solution – without having to lay down cold hard cash. DiVitas Mobile UC is real (vs. vaporware), it works … and judging by the feedback we’re receiving, it works great. We’ve gotten kudos for the voice quality (powered by the DiVitas Voice Quality Engine), the easy-to-use GUI, the convenience of Visual Voicemail and Dual Persona. And they now understand – first-hand – how DiVitas really is a mobile extension to the deskphone, but with productivity tools that improve the way mobile workers can do their jobs (once they ditch their basic, cellular-only mobile phones).
Oh, and while we’d love to take the credit for this compliment, we can’t (this one goes to Nokia). They love the Nokia E71 smartphone, which has been described as everything from slick to cool to easy-to-use to sexy.
But watch this space for more. We will not rest until all of the key analysts in our space have had an opportunity to experience what we here at DiVitas get to experience everyday. Staying continuously connected through single number reach, Presence and IM increases collaboration, making us more productive.
As I mentioned in my previous blog on Dual Persona, there’s a nasty IRS tax law lurking out there. And complying with it requires that companies deploy a solid system for logging cell phone calls.
Following a 2007 IRS audit, UCLA (University of California at Los Angeles) was recently hit with a $239,196 bill for back taxes for employees using corporate cellular phones. They were caught in this predicament because they could not produce call history records proving exactly how the phones were used. All the call detail information was in the individual monthly statements and not in a consolidated form. And UCLA was not alone in being in the predicament. UC San Diego was fined $190K by the IRS for the same infraction.
Had these universities deployed DiVitas Mobile Unified Communications (Mobile UC), they could have avoided the nearly quarter-million-dollar tax bills by providing a single, annualized call detail report. DiVitas, and its Dual Persona feature, lets companies automatically track and log all calls and then supply a tidy record for the IRS, should the need arise.
This is how it works. DiVitas provides the ability for calls to be placed, and received, on either of two distinctly separate phone numbers associated with a single smartphone. One number is the private cell phone number (the personal persona) assigned by the carrier (AT&T, T-Mobile, etc.). The other is the business number (which is the same as the deskphone number, and referred to as the business persona). The Dual Persona feature was developed by DiVitas specifically for its Mobile Unified Communications solution, and is only available in mobile-communications systems that run as an application on the mobile client. The DiVitas client software sits on the mobile phone as an available application that when launched handles all business communications needs (business phone, Presence, IM, contacts, etc).
With DiVitas, a mobile worker may be reached through their business number, regardless of where they are located. Only one number needs to appear on a mobile worker’s business card, and this is the number associated with the business persona. Outbound calls from this device would display the business Caller ID number, so a consistent business persona can be maintained for accounting purposes.
Most individuals, however, on occasion have a need to use their mobile phone for personal calls, and in this case they would dial out using the personal persona (the phone number that is native to the mobile phone). It is a number that end-users would make available using the same discretion used as they would with a personal phone.
In essence, a DiVitas phone addresses the need for a business number and a private number – without intermingling the two, and by eliminating the need to carry two phones. Calls made through the DiVitas business persona are automatically tracked through the DiVitas solution’s Mobile Data Records (MDR) feature. The carrier provides detailed records of all calls made through the personal persona (native mobile number). Together, they provide the detailed call history required by the IRS.
IT managers may not scrutinize calls every day. They have better things to do. But should audit day arrive – any type of audit – any company using DiVitas will be happy for this safety net.
Having a Dual Persona capability on your mobile phone solves a major business problem among mobile-communications users. It lets the end-user gain control of their mobile communications, and we’re using a real-life DiVitas end user to help illustrate how this works.
First an explanation: DiVitas provides the ability for calls to be placed, and received, on either of two distinctly separate phone numbers associated with a single smartphone. One number is the private cell phone number (the personal persona) assigned by the carrier (AT&T, T-Mobile, etc.). The other is the business number (which is the same as the deskphone number, and referred to as the business persona). The Dual Persona feature was developed by DiVitas specifically for its Mobile Unified Communications solution, and is only available in mobile-communications systems that run as an application on the mobile client. The DiVitas client software sits on the mobile phone as an available application that when launched handles all business communications needs (business phone, Presence, IM, contacts, etc). Mobile VoIP is employed in this solution..
The Albuquerque 13th Judicial District Court System has issued DiVitas phones to its probation officers (as well as more than 100 other highly mobile staff, including judges, administrative staff and staff attorneys). Read coverage here.
Today a major part of a probation officers’ day is spent in the field, monitoring their assigned cases as they move through the court system. Because the probation officer’s DiVitas mobile device carries the same number as his deskphone – his business persona – he is equally reachable during working hours, whether he is in the office or out in the field. Seamless roaming, or FMC, means he is available whether he is in cellular or WiFi mode. This provides the benefit of a Single-Number reach – meaning he is reachable by a single number (no need to provide a personal cell phone as a deskphone backup). And he only has to manage one voicemail box, email box, Instant Messaging (IM)-log and call-record log.
Here’s where the Dual Persona capabilities kick in. The probation officer is like any other business user. He doesn’t want to provide his personal phone number on his business card, and yet it is typical for cell phones to serve as business as well as personal cell phones.
With the DiVitas business persona, the probation officer no longer needs to provide his personal cell number to make himself available to people involved in his individual cases – a critical privacy feature in this line of work. The number displayed on his business card rings on his desktop and his DiVitas mobile phone, which he carries with him. Because his DiVitas phone roams seamlessly between WiFi and cellular, he is always available, regardless of location. Meanwhile, he can keep his personal cell phone hidden – his personal persona – because no member of his probation cases ever needs to know where to find him on a Saturday night. But the important thing is that his personal persona (personal cell number) is available on the same DiVitas phone when he needs to make a personal call. He does not have to mark a contact as a personal or business contact using DiVitas. The Mobile Unified Communications system automatically asks which persona to use when making a call.
Dual Persona also addresses a more serious business issue that can involve thousands, if not millions, of dollars. DiVitas Mobile UC automatically addresses that antiquated, but still utilized, IRS law that can result in serious tax liabilities for organizations who issue cellular phones to mobile workers. The details of the business persona calls are logged and its history is made available compliments of the DiVitas Dual Persona feature. Read more.
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