The reason why this works is simple: Because we all use mobile phones so heavily in our every day lives, handsets (iPhone, Blackberry, Android, Nokia, Samsung, etc.) have become a very personal choice – more personal than any other business device in history. As a result, “prosumer” mobile phone users have gained an unusually strong voice in certain hardware choices. And they have been overwhelmingly voting with their dollars – for example, last quarter Apple sold its highest volume of iPhone sales.
Combined with web-based apps such as DiVitas Mobile Unified Communications (Mobile UC), a BYO strategy makes for an affordable and secure approach to arming the workforce with devices that are business by day and personal by night. Enterprise Social Networking capabilities that keep them in contact with business colleagues are available from a single phone to become part of the mobile workforce.
“Over time, an increasing number of companies have shifted desktop applications targeting HR, sales, governance, and data entry back to Web-based centralized services that don't require a client…” according to analyst Rob Enderle in his article, Bring-Your-Own-PC an Option for Cash-Strapped Enterprises.
Adding to that, Enderle writes, “Employees, particularly executives and younger employees, when they needed a new PC simply bought one (generally a laptop). They used existing polices that provided for system access from a home PC to enable them for work. For those
working from home, many have used their own PCs for years.In addition, with the massive number of layoffs people have increasingly had to buy their own PCs while looking for a job — and when rehired, appear willing to go on using it for business. Web applications make this possible because IT does not have to load client applications on the individual’s laptop.
The cost savings is about $300 per employee per month that flows right to the bottom line at a time when profits are elusive for many companies. You can understand why neither the IT organization nor the line organizations that would have to fund a replacement program are eager to fix this.”
There are nothing but parallels between the BYO phone and PC stories. Companies save money by relying on employee-owned devices, and they maintain security and continuity by providing access to web-based clients (i.e. secure collaboration software). Employees get to use their device of choice – most often smartphones such as iPhone – which allows continuity in their communication and ensures they are connected to their colleagues when they are mobile. They reduce miss calls, which increases productivity and further improves the company's bottom line.
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